The strongest foundation any business can have is a clearly articulated and deeply felt statement of purpose.

Sometimes it can be a challenge to gain consensus on what that purpose is (or could be) so to help things along here's a list of Purpose Statements that we have helped some of our clients create over the years:

 

To be the most loved Telco on the planet

Vocus Communications

To inspire a world of movement

John Pirlo – Genesis Fitness

To support Australian Athletes to become world’s best

NSW Institute of Sport

To shape the world’s best places

JBA Urban Planning

To be the best people we can be

Colliers Newcastle

There is always a better way

The Glove Company

To saves kids’ lives

Convic

To grow into your potential

SiDCOR

To make it happen

Big Boys Building Services

To make it easy for our customers to make great coffee

Peaberrys

To energise others so that we all can achieve and be more

Andrew Masson

To leave a legacy

EDC

To help business owners on their journey as they grow

ESV Accountants

To help business people succeed

M+K Lawyers

To use our collective experience to help solve our clients’ issues or maximise their opportunities

WMS Accountants

To solve problems

Combustion Instrumentation

To create opportunity

Bang Digital Marketing

To Grow and Inspire

Leap Consulting

To create inspiring work places

myHRadviser

To use our passion and knowledge to inspire each other

OMD Performance Team

 

And here are a few more we just found online and like:

 

To help build a world in which the vast majority of people go home every day feeling fulfilled by their work

Simon Sinek

Connect the world

Facebook

Create useful products people lust after

Atlassian

To bring inspiration and innovation to every athlete in the world

Nike

To give customers what they want, and get it to them faster than anyone else

Zara

To be the Ultimate House of Luxury, defining style and creating desire, now and forever

Chanel

To be the world’s most respected and successful designer, manufacturer and retailer of the finest jewellery

Tiffany

To connect people to what is important in their lives (through friendly, reliable, and low-cost air travel)

Southwest Airlines

To accelerate the advent of sustainable transport (by bringing compelling mass market electric cars to market)

Tesla

To organize the world’s information and make it universally accessible and useful

Google

To create a better every day life for people

IKEA

To create happiness (by providing the finest in family entertainment)

Disneyland

To empower kids by providing them the opportunity of a good education

Roger Federer Foundation

To inspire and implement solutions to the environmental crisis.

Patagonia

To deliver happiness

Zappos

To make a difference to the environment

Glascott Group

To enrich the world everyday by championing sociability and helping people to live well

Lion

What's your Purpose?